Rule: Account Health Score Drop (Salesforce)

Category: Churn Risk Severity: Warning Run Frequency: Every 60 minutes

Target System: Salesforce

What It Monitors: Accounts with declining engagement or satisfaction scores.

How It Works:

Setting
Value

Data Source

Salesforce Accounts

Looks For

Accounts with type of "Customer"

Time Window

Last 7 days

Triggers When

More than 3 at-risk accounts per owner

Groups By

Account owner

Why It Matters: Declining health scores often precede churn.

Recommended Actions:

  • Schedule customer health check

  • Review support ticket history

  • Prepare retention offer

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