Rule: Cancelled Subscription Signal (Zuora)

Category: Churn Risk Severity: Warning Run Frequency: Every 60 minutes

Target System: Zuora

What It Monitors: Subscriptions that have been recently cancelled in Zuora.

How It Works:

Setting	Value
Data Source	Zuora Subscriptions
Looks For	Subscriptions with status of Cancelled
Time Window	Last 24 hours
Triggers When	1 or more cancelled subscriptions
Groups By	Subscription and associated account

Why It Matters: Tracking cancellations helps you understand churn patterns and enables proactive retention efforts. Early intervention can sometimes save at-risk customers.

Recommended Actions:

• Review the cancellation reason

• Reach out to understand customer concerns

• Offer incentives or solutions if appropriate

• Update your retention playbook based on patterns