# Rule: Cancelled Subscription Signal (Zuora)

**Category:** Churn Risk\
**Severity:** Warning\
**Run Frequency:** Every 60 minutes

**Target System:** Zuora

**What It Monitors:**\
Subscriptions that have been recently cancelled in Zuora.

**How It Works:**

<table><thead><tr><th width="224.375">Setting</th><th>Value</th></tr></thead><tbody><tr><td>Data Source</td><td>Zuora Subscriptions</td></tr><tr><td>Looks For</td><td>Subscriptions with status of Cancelled</td></tr><tr><td>Time Window</td><td>Last 24 hours</td></tr><tr><td>Triggers When</td><td>1 or more cancelled subscriptions</td></tr><tr><td>Groups By</td><td>Subscription and associated account</td></tr></tbody></table>

**Why It Matters:**\
Tracking cancellations helps you understand churn patterns and enables proactive retention efforts. Early intervention can sometimes save at-risk customers.

**Recommended Actions:**

* Review the cancellation reason
* Reach out to understand customer concerns
* Offer incentives or solutions if appropriate
* Update your retention playbook based on patterns