# Rule: Subscription Churn Risk (Zuora)

**Category:** Churn Risk\
**Severity:** Warning\
**Run Frequency:** Every 60 minutes

**Target System:** Zuora

**What It Monitors:**\
Accounts with multiple cancelled subscriptions indicating high churn risk.

**How It Works:**

<table><thead><tr><th width="229.41015625">Setting</th><th>Value</th></tr></thead><tbody><tr><td>Data Source</td><td>Zuora Subscriptions</td></tr><tr><td>Looks For</td><td>Subscriptions with status of Cancelled</td></tr><tr><td>Time Window</td><td>Last 7 days</td></tr><tr><td>Triggers When</td><td>2 or more cancelled subscriptions per account</td></tr><tr><td>Groups By</td><td>Account</td></tr></tbody></table>

**Why It Matters:**\
Identifying at-risk accounts enables proactive intervention to retain customers.

**Recommended Actions:**

* Trigger customer success outreach
* Offer retention incentives
* Schedule health check call