Rule: Subscription Churn Risk (Zuora)

Category: Churn Risk Severity: Warning Run Frequency: Every 60 minutes

Target System: Zuora

What It Monitors: Accounts with multiple cancelled subscriptions indicating high churn risk.

How It Works:

Setting	Value
Data Source	Zuora Subscriptions
Looks For	Subscriptions with status of Cancelled
Time Window	Last 7 days
Triggers When	2 or more cancelled subscriptions per account
Groups By	Account

Why It Matters: Identifying at-risk accounts enables proactive intervention to retain customers.

Recommended Actions:

• Trigger customer success outreach

• Offer retention incentives

• Schedule health check call