# Rule: Stale Opportunity Pipeline (Salesforce)

**Category:** Pipeline Health\
**Severity:** Warning\
**Run Frequency:** Every 60 minutes

**Target System:** Salesforce

**What It Monitors:**\
Opportunities stuck in the same stage for too long.

**How It Works:**

| Setting       | Value                                                          |
| ------------- | -------------------------------------------------------------- |
| Data Source   | Salesforce Opportunities                                       |
| Looks For     | Open opportunities not in "Closed Won" or "Closed Lost" stages |
| Time Window   | Last 7 days                                                    |
| Triggers When | 3 or more stale opportunities per owner                        |
| Groups By     | Opportunity owner and stage                                    |

**Why It Matters:**\
Stale deals need sales attention to move forward or be properly closed.

**Recommended Actions:**

* Review opportunity blockers
* Schedule deal review meeting
* Update or close stale opportunities